How to Increase Brand Awareness for More Selling

When it comes to think or plan a good product awareness strategy, we tend to compare between different brands and the strategy used. Is it the right method to take decisions based on the comparison done on the competitor’s brand?

This is the most common problem faced in the industry when it comes to creating brand awareness for selling. Let’s take the example of fast moving consumer goods such as a shampoo. There are some important points that you have keep in mind. They include targeted audience with locations, product quality and its features, advertisements either TV or Online and its brand name itself.

It’s not that the research on competitors is not required. You must do this research and based on this research come out with an innovative and effective strategy to create brand awareness. There are some products that use real life situations to increase sales. One of my favorite ads is a best example of this. The ad of Bajaj Scooters with the tagline ‘Humara Bajaj’ is my favorite ad which shows that we really care about tradition.

Another strategy is to make your ad go viral on the internet with the help of You Tube Channel, Facebook and Twitter. For this, you need to grab the attention of the audience and tell them about the use and uniqueness of your product. This will help you to reach wider audiences.

Some of my favorite ads include Sirf Excel- ‘Kuchh karne se yadi daag bante hai to daag achche hai’,ICICI, new main crazy ad of Coco Coal and Mountain Dew-each time they try to make it different’. Hence, it is necessary to go in for a big idea that will gain the attention of the audience and compel them to try out your product and increase sales. However, there are certain brands that provide unrealistic stories to promote their product. Some even show instances that are nowhere related to the product.

Hence, while planning the strategy, one must check out whether the idea to be used in the ad would bring out the right message and target the desired set of audience.

The taglines should be different, powerful and compelling for the target audiences. You can opt for our digital marketing solutions at this crucial point. We would help you to plan the best strategy for the product and double your current sales. We provide services such as improvising or creating new TV ads. We would help you to create advertisements which you can use in multiple channels. These medium Include Youtube , Facebook , Twitter and other new portal sites. You can also post it in Dailymotion and Vimeo. We would also help in creating ads for road campaigns, email marketing etc. You can even use these for the getting maximum views i.e. use for the purpose of SEO, SEM and SMO.

We also provide assistance for marketing strategy for creating awareness of the product. We basically, provide freelancing services. These services would help you to give boost to your business.