How Google Hummingbird will impact Search Results

Google Hummingbird is Google’s algorithm that was officially announced in September 2013 (it was already launched in August). It has impacted local search in India as well as numerous eCommerce websites around the world. Though, Google Hummingbird is the deal for searchers, it means trouble for online market. However, there is nothing to worry about because Narvi is here to help. We’ll help you with Google hummingbird SEO and you will be able to ace this without any trouble. This blog shall update you on all the changes that have been brought about by Google’s hummingbird and their advantages and disadvantages for business websites. Listen in keenly and attentively!

The launch of hummingbird is going to cause some significant changes in the search patterns. The search returns are definitely going to be more qualitative and there is going to be a huge shift in the SERP. One of the best things about it is that there is no longer a need for keyword data. The local Search Engine Result Page will be much cleaner as compared to before. However, this could mean a change in the quality of results on a local level. None the less, there will no longer be websites that find their way to the top because of SEO but have nothing to do with the keywords. This also means that it will return strong ROIs based on the actions of the users.

Also, the changes that are caused by hummingbird are more or less noticeable to the naked eye. One doesn’t need a magnifying glass for the same. However, a deeper analysis will definitely lead you to more insights. Hence, on conducting an in-depth analysis you will find that Google now returns results from online directories such as Trip Advisor, yelp.com, yellow pages etc. when the results are geographically modified. Owing to this, when the keywords aren’t specific to geographic locations, the results are absolutely different and at times unrelated.

Also, penguin and panda were content friendly and brought forth pages that contained more content. The averse is the truth for hummingbird. So, it isn’t always that a website which contains a lot of content ends up on top of the page. Sometimes, it is even websites that have scarcely any content. This could be good news for some and bad news for others. Also, panda had entirely done away with local directories and only concentrated on singular results. However, with hummingbird, not only are local directories back into foray but Google also comes up with its own directory. Yes, Google will give you a directory like list of things, right on the top.

Thus, if one has a well optimised website according to local standards, they might very well find their way to the top. Yes, this is how its impact on SEO will be. That is, it will be partly easy, partly difficult for internet business to manage with the advent of SEO. Though, it is fairly easy to achieve a higher rank owing to SEO now than it was before, it is necessary to maintain quality and standards of business. Hence, there is no longer a need to be afraid of Google’s hummingbird update because it actually makes things easier for website owners.

The way hummingbird works is by far the best of all of Google’s previous updates. It no longer concentrates on the individual keywords but on the query as a whole. Hence, achieving a higher rank can now be very easy, if you know your way around it. If you don’t, it is fairly easy, contact Narvi and we’ll help you achieve the same.