The Internet is changing its face all over again and this time, there are two factors that are acting like an ideal driving force and bringing a momentum to this change. The first factor is the varying “Consumer Demand” and the second factor is the “changing technical environment” of the medium of access.If we have a look at it from an Indian perspective, we find an interesting picture that is running the show. The culture of websites is heading towards a premature decline and Mobile Apps are complementing regular websites.

Understand the three phases Website, Interactive website, and Mobile apps

Most people think that these are three platforms competing with each other, however, it is incorrect, here we would like to mention about the “changing Technical environment” of the medium of access. If we consider the case of India then we find that at the turn of this century, people were accessing a website for Contact info, people were displaying the nature of their business and their USPs on the website. Then came the second phase which was all about transactions and E-commerce, this was a flourishing phase when more and more websites rolled in and started monetary transactions.

Amazing growth to stun industry pundits

Web experts were expecting a great deal of growth in the penetration of websites. It took place, businesses went online, we saw the e-tailing revolution happening. According to a report published by “India Goes Digital,” in the year 2011 E-commerce market in India was at a whopping 28000 crores. It is a quite a number considering the fact that we embraced E-commerce practices in India around 2007 and currently it is in the state of “Confidence Building measures” of various sectors. People are afraid of frauds; they are worried about the privacy of their confidential data, etc. In the year 2015 it increased at a healthy rate of 30 percent and now you can assume the needs of websites, you can foresee the needs of many businesses and services.

Mobile apps are only a diversion in the way

The second decade of the 21st century saw the emergence of Smartphones, it was a revolution. Smartphone is an easy way to access the things and it ensures round the clock accessibility. However, these screens have a limitation, they are smaller in comparison with the regular screens and this is why web developers come up with Interactive web designs, these designs were friendly with various smartphone screens and loss of information and disturbance in the scrolling was minimal.

Go interactive and be effective

During the first three years of the second decade, Mantra of “Go Interactive” went viral in the Indian business sector. Google and other search engine algorithms also created a buzz when they said that new algorithms would be more interactive websites friendly. It was a difficult phase for companies because factors like speed of connection and screen size came out as a restriction. Interactive websites solved the problems a great deal but they were not serving the purpose well. The reason was simple, www interface was designed for information, it was meant for first-time customers or prospective consumers. Interactive websites, on the other hand, were designed to create an ease for the existing customer and update him with the offerings. E-commerce practices were acting like an additional feature.

Mobile Apps are the latest to the point frontier for business 


Another interface of Mobile Apps came in existence. In the last three years, it turned out to become the game changer of sorts. It emerged as an interesting interface for the users of Android and Apple OS. Mobile Apps changed the focus of the business community. They came out after a lot of research and were designed in accordance with “Consumer demand.” India is the second largest country in the terms of internet users. A big percentage of users are accessing the internet through mobile phones, concepts like net neutrality are knocking the doors of this country. Mobile Apps certainly hold the future but you cannot deny the importance of Regular websites and Interactive websites.

Striking a correct balance with the help of Digital marketing is the key here

Digital marketing is a vast term; it covers many things like your SEO operations, maintenance of your website, interactive website and Mobile App. Hiring www.narvi.in can help you strike a balance with the three mediums of a website, interactive website and Mobile App. They can also help you in digital marketing and keep your business updated by acting like a digital arm of your business setup. They are aptly experienced to protect you against the ever-changing trends of the internet and help you in generating some advantage points from them.