Showing posts with label Online Marketing. Show all posts

Mobile Apps are the third generation of WWW websites

The Internet is changing its face all over again and this time, there are two factors that are acting like an ideal driving force and bringing a momentum to this change. The first factor is the varying “Consumer Demand” and the second factor is the “changing technical environment” of the medium of access.If we have a look at it from an Indian perspective, we find an interesting picture that is running the show. The culture of websites is heading towards a premature decline and Mobile Apps are complementing regular websites.

Understand the three phases Website, Interactive website, and Mobile apps

 Most people think that these are three platforms competing with each other, however, it is incorrect, here we would like to mention about the “changing Technical environment” of the medium of access. If we consider the case of India then we find that at the turn of this century, people were accessing a website for Contact info, people were displaying the nature of their business and their USPs on the website. Then came the second phase which was all about transactions and E-commerce, this was a flourishing phase when more and more websites rolled in and started monetary transactions.

 Amazing growth to stun industry pundits

Web experts were expecting a great deal of growth in the penetration of websites. It took place, businesses went online, we saw the e-tailing revolution happening. According to a report published by “India Goes Digital,” in the year 2011 E-commerce market in India was at a whopping 28000 crores. It is a quite a number considering the fact that we embraced E-commerce practices in India around 2007 and currently it is in the state of “Confidence Building measures” of various sectors. People are afraid of frauds; they are worried about the privacy of their confidential data, etc. In the year 2015 it increased at a healthy rate of 30 percent and now you can assume the needs of websites, you can foresee the needs of many businesses and services.

Mobile apps are only a diversion in the way

The second decade of the 21st century saw the emergence of Smartphones, it was a revolution. Smartphone is an easy way to access the things and it ensures round the clock accessibility. However, these screens have a limitation, they are smaller in comparison with the regular screens and this is why web developers come up with Interactive web designs, these designs were friendly with various smartphone screens and loss of information and disturbance in the scrolling was minimal.

Go interactive and be effective

During the first three years of the second decade, Mantra of “Go Interactive” went viral in the Indian business sector. Google and other search engine algorithms also created a buzz when they said that new algorithms would be more interactive websites friendly. It was a difficult phase for companies because factors like speed of connection and screen size came out as a restriction. Interactive websites solved the problems a great deal but they were not serving the purpose well. The reason was simple, www interface was designed for information, it was meant for first-time customers or prospective consumers. Interactive websites, on the other hand, were designed to create an ease for the existing customer and update him with the offerings. E-commerce practices were acting like an additional feature.

Mobile Apps are the latest to the point frontier for business 
Another interface of Mobile Apps came in existence. In the last three years, it turned out to become the game changer of sorts. It emerged as an interesting interface for the users of Android and Apple OS. Mobile Apps changed the focus of the business community. They came out after a lot of research and were designed in accordance with “Consumer demand.” India is the second largest country in the terms of internet users. A big percentage of users are accessing the internet through mobile phones, concepts like net neutrality are knocking the doors of this country. Mobile Apps certainly hold the future but you cannot deny the importance of Regular websites and Interactive websites.

Striking a correct balance with the help of Digital marketing is the key here

Digital marketing is a vast term; it covers many things like your SEO operations, maintenance of your website, interactive website and Mobile App. Hiring www.narvi.in can help you strike a balance with the three mediums of a website, interactive website and Mobile App. They can also help you in digital marketing and keep your business updated by acting like a digital arm of your business setup. They are aptly experienced to protect you against the ever-changing trends of the internet and help you in generating some advantage points from them.

How to Increase Brand Awareness for More Selling

When it comes to think or plan a good product awareness strategy, we tend to compare between different brands and the strategy used. Is it the right method to take decisions based on the comparison done on the competitor’s brand?

This is the most common problem faced in the industry when it comes to creating brand awareness for selling.  Let’s take the example of fast moving consumer goods such as a shampoo. There are some important points that you have keep in mind. They include targeted audience with locations, product quality and its features, advertisements either TV or Online and its brand name itself.

 It’s not that the research on competitors is not required. You must do this research and based on this research come out with an innovative and effective strategy to create brand awareness. There are some products that use real life situations to increase sales. One of my favorite ads is a best example of this. The ad of Bajaj Scooters with the tagline ‘Humara Bajaj’ is my favorite ad which shows that we really care about tradition.

 Another strategy is to make your ad go viral on the internet with the help of You Tube Channel, Facebook and Twitter. For this, you need to grab the attention of the audience and tell them about the use and uniqueness of your product. This will help you to reach wider audiences.

Some of my favorite ads include Sirf Excel- ‘Kuchh karne se yadi daag bante hai to daag achche hai’,ICICI, new main crazy ad of Coco Coal and Mountain Dew-each time they try to make it different’. Hence, it is necessary to go in for a big idea that will gain the attention of the audience and compel them to try out your product and increase sales. However, there are certain brands that provide unrealistic stories to promote their product. Some even show instances that are nowhere related to the product.
Hence, while planning the strategy, one must check out whether the idea to be used in the ad would bring out the right message and target the desired set of audience.

The taglines should be different, powerful and compelling for the target audiences.  You can opt for  our digital marketing solutions at this crucial point. We would help you to plan the best strategy for the product and double your current sales. We provide services such as improvising or creating new TV ads. We would help you to create advertisements which you can use in multiple channels. These medium Include Youtube , Facebook , Twitter and other new portal sites. You can also post it in Dailymotion and Vimeo. We would also help in creating ads for road campaigns, email marketing etc. You can even use these for the getting maximum views i.e. use for the purpose of SEO, SEM and SMO.

We also provide assistance for marketing strategy for creating awareness of the product. We basically, provide freelancing services. These services would help you to give boost to your business.

How Perfect Digital Marketing Strategy Impact on Fashion Industries?

Fashion industries have made their appearance using internet and are doing good business. This activity is not restricted to doing business.  It has moved ahead and reached the phase of building a good relation with the customers.
Everybody tries to bring out an innovative impact on the fashion industry and market. They try all possible techniques for branding their product and increase brand awareness among their target audience.
Thus, digital marketing comes into picture. It helps in promotion of the product. Using the online mode for the promotion of your product was not exploited much in the beginning. People preferred to go in for the traditional medium for branding and promotion of the products.


In the recent years, the importance of digital marketing has been understood. However, in the fashion industry, the primary focus was fashion show, magazines, or designers. There were few local brands in India who started promotion by hosting their own website. This was mostly done in the regions of Mumbai and Delhi.
Once they have hosted the website, the next step would be to host an event and do social media marketing for the product.  Inspite of undertaking all such initiatives, the outcome was really not upto the expectations and they did very little business with it.
The time has come to do market research and understand the market trends. This would give you a clear picture of the customers’ needs and tastes. This will help you to cope with the fashionable products that would cater to the requirements of your target audience.
Everyone in the fashion industry uses digital marketing for their respective products. The competition is also very tough. Now, it’s your decision to do something different that will help you to do successful business and stand out for your competitors to grab the attention of your prospective clients.
The solution is to come with the perfect blend of all the techniques of marketing together and get wide spread publicity. This will help you to get more customers and be successful.  Along with these, you must also provide best services in terms of accessibility even in the remote areas. You can give them opportunity to try, feeling and then purchasing your product especially in case of footwear and clothes. 
A perfect digital marketing strategy is the need of the hour.  They would provide you the perfect platform to launch your product and reach wider audience. They will suggest you innovative techniques and strategies to get customers.  You can even take the feedbacks and suggestions from the customers and improvise on the product or its design. You can also give customer feedbacks of on your site and use it for promotion.
So, are you looking for a good package that will solve all your problems and make an impact in the fashion industry using digital marketing? Then, here’s is a solution for your requirement.  We provide the best digital marketing services for any type of fashion products.
We use social networks, host websites and cater to all the requirements in the fashion industry. For example:  Take the case that you are clothes or jewelry designer and not able to do good business inspite of hosting website, testimonial and using other medium of advertisement.  Then, we are at your service; you can contact us for assistance.

We would help you to organize a fashion show, create a video from the show, and update the website as per the requirements and market trends. We also suggest you the best approach for the marketing, branding and advertisement for your product as per the latest trends. We also provide services such as updating the websites and undertake activities such as SEO, SEM, SMO services.
Our aim is not just to give promises for success. We are highly committed team who will make all our promises practically happen.  We strictly follow deadlines and ensure 100 % customer satisfaction. This will ensure your success in the fashion industry. 

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