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Why Social Media Marketing is better than Search Engine Marketing?

There are a number of ways to get visitors on one’s website. The basic, which individuals and business, almost have to struggle while investing their money and time are into search and social.  One has to understand this for conducting business in the Internet world. One is always in a conflict which is better than the other or only one needs to be pursued and not the other for online marketing.


Some pointers to understand whether social media marketing is better than search engine marketing:

Recommendations from peers on social media - People in the age group of 18-26 use recommendations on social sites in researching a product before buying it which has become an online trend. Social media like Facebook, Twitter or Google+ work on peer recommendations with a like on the page. This will be seen by other connections and will help grow one’s business and get discovered by more people with the approval seal.

Criticism - With search engine results, there are negative things that show up or otherwise nothing is displayed. Online reputation is crucial for business to survive if bad reviews, reports, or other damaging articles show up then it could affect business. The solution to this is that whenever one comes across criticism on social media, one ought to turn those comments into compliments by reverting to it as soon as possible. This is essential for the current and potential customer to know that one cares about everyone’s satisfaction with one’s business.

Having one’s way with the target audience - With Facebook advertising, Stumbleupon ads, Promoted Tweets and advertising on social media, one could put business content in front of social media audience. This in turn gets visitors on one’s website, Facebook page and as well as visibility for one’s business on social media platform.

Better management of reputation - One can optimize social media marketing with help of search engine results too with reputation management. If one is concerned about their online presence then social media is the way.  Social profiles that normally rank well for businesses include Facebook, Twitter, Google+, YouTube and LinkedIn. If the only online content created by one appears on the first page when someone searches for the brand name, then one is well on their way to creating a great first impression. This prevents negative results and creates stronger brand presence.

One has seen how social media marketing is better than search engine marketing. Now let’s see how search engine marketing can help social media marketing:

Optimization strategies - Utilization of keyword is essential for social media. Many people search for particular keywords on social media; one could use different tools to do this. This will help update one’s status updates and bio information for search in social media.

Improve one’s on-site presence - Social media profiles have customizable tools that are profile name, description, image which can be tweaked for better search optimization. This will help for better branding and keyword placement for digital marketing. 

Finally, to conclude search and social media have to be in juxtaposition as search is not getting replaced by social but is supplemented by it.  In contemporary times, it is essential to set up one’s social media presence so one needs to plan one’s strategies for effective business presence online for longer time. It does not matter whether the visitor to the site comes via social media presence or via site search results and then goes back to social media reviews but having a presence on search and social is unavoidable.

The Good, Bad and Ugly Side of Facebook Marketing

A lot of social media stalwarts have hinted at the fact that “Facebook ads” may be using bought likes whilst suggesting that it is a legitimate way to engage users. However, a lot of customers are disappointed because even though they get the ads, they don’t get the legitimate users that they are talking of. Instead, they get fake likes from fake profiles or from like farms owing to which the percentage of engagement goes down. This obviously doesn’t go very well with the business owners who sign for paid advertisement on Facebook. They want what they have rightfully been told is theirs.



What is rightfully theirs then? Facebook markets its ad campaign as a legitimate way of gaining real users that will actually like and interact on the page on a genuine note. Yet, if Facebook itself indulges in bought likes and like farms and fake profiles etc. then what is the whole point of it? One of the raging proofs of this fact is that Facebook didn’t delete a single fake profile that it discovered. Is there any reason for that now? Yes, there is no need to state the obvious. If common sense prevails, it is easy to understand. 

So, how then one should be using facebook in order to make it useful for business? Remember those days when facebook ads weren’t into play and it still worked wonderfully? Well, let’s take you back into time and explain some basics that will get you more fans and more engagement rather than just a handful of bought likes and no one to engage with. The whole point of facebook page is more business and bought likes will not get you more business. Here are ways through which you can get more business –

Make it Look Attractive
A properly filled page with all the details, a good profile picture and a good cover photo will take you places. Why not give it a try? Title your page well and fill all the details correctly. Enter the sub-category of your page properly. You should enter entertainment, business, building material, travel etc. depending upon what your page is. 

Updates
Update your page regularly. There is no need to create a page if you aren’t going to keep it active. Add interesting updates with beautiful pictures around it. If possible, make your updates open ended questions all the time and see what you get? For, open ended questions entice people to answer and answer, they do.

Seeding
This is the most important part of the job because this is where you actually reach out to the clients. On forums and other pages that are similar or related, add comments that are insightful and helpful and see where this takes you. You will soon find that you have high engagement and a great client list without actually having to put an ad.

At the end of it all, don’t forget to advertise and promote your business on your page itself. Upload new products, offer discounts and free goodies to get more customers.

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