Showing posts with label Social Media Marketing. Show all posts

Viability of Print Advertisement and Digital Advertisement

‘Necessity is the mother of invention’ nowadays is quoted as ‘invention’ is mother of necessity in the business world.

Nowadays, people experience new things every day. The current market invents interesting things to satisfy the requirements of the user and making life easier for them. It is only though advertisement people recognize these goods. The demand is created only through advertising through different media. The two main modes of advertising are print media and digital media, the backbones of commerce industry.

 
Traditional advertising or print advertising is more effective for enhancing business at a local level. When it comes to print media advertising, circulation plays a vital role. The more circulated a printed publication is, the larger section of readers receives advertisements. The downside of print advertising is that even if placed in well-known and largely circulated publications, the advertisement may simply go un-noticed. Sometimes to counteract the lackluster readership response to a print advertisement, a company should post the advertisement in a relevant magazine. 

Digital advertising helps to generate a wider geographic net toward a specific kind of customer. The major advantage of digital advertising is that it is an affordable cost form of advertising and is more easily acceptable for a specific fixed budget amount compared to the fees required for the publishing an advertisement in print. One of the most important features of digital advertisement is that the digital ad can be interactive that can take the form of a simple video clip, a brief game or even an interactive video game sponsored by some advertiser, depending upon budget constraints. Interactive ads provide a more memorable experience for the advertisement viewers than printed advertisements.

Pros of Print advertisement and Digital ads 

 In this era of high technology, print ads still have their place as effective medium to generate good marketing value of a product or service and even improve sales. Whereas, digital advertisements are best option for companies having fixed budget, a digital advertisement offers an advertiser a greater control over its viewers. Hence, less money is wasted on the viewers who have no interest in the particular advertisement. The print advertisements are particularly effective since anyone can afford a newspaper, even the poor, whereas computers and digital ads require a certain level of affluence to access. One can generate useful marketing information with digital advertising, since most proprietary systems of digital advertising offers additional information on user trends and successful referrals. To make a larger impact on readers, an attractive, full-page advertisement in the print media is necessary, since smaller advertisements are more easily ignored by readers. But overall digital ads are the best suited to most retail and remote service-based business needs.
The Indian market is estimated to be worth US$ 18 billion by 2017. With increasing brand awareness and purchasing power among-st the youth, especially in small cities, spending by Indian consumers is expected to grow four times to US$ 4.2 trillion by 2017. Such high growth potential in consumer spending attracts keen interest in different marketing and strategy initiatives.

India has 120 million internet users who spend approximately 16 hours per month online. Time spent online has a significant association with digital advertisement on internet which may help grow online advertising. The digital advertising market is fastest growing segment in India.

The online advertising market in India is expected to touch Rs 3,000 crore in 2015 from Rs 2,000 crore in 2014. Of the current Rs 2,750 crore, digital advertisement market contributes the large part. Search advertisements constitute nearly 38 per cent of total advertisement followed by display advertisement at 29 per cent. The Internet's share in total advertising revenue is estimated to grow to 16 per cent in 2018. Online advertising or digital advertising which was estimated at Rs 3,000 crore in 2014, could rise nearly threefold to Rs 10,000 crore in five years, increasing at a compound annual rate of 28 per cent.

The interesting fact is that Indians paid Rs 25,200 crore to access the Internet in 2014, a figure greater than the Rs 22,000 crore that print medium garnered in subscription and advertising.

Source: LinkedIn

Why Social Media Marketing is better than Search Engine Marketing?

There are a number of ways to get visitors on one’s website. The basic, which individuals and business, almost have to struggle while investing their money and time are into search and social.  One has to understand this for conducting business in the Internet world. One is always in a conflict which is better than the other or only one needs to be pursued and not the other for online marketing.


Some pointers to understand whether social media marketing is better than search engine marketing:

Recommendations from peers on social media - People in the age group of 18-26 use recommendations on social sites in researching a product before buying it which has become an online trend. Social media like Facebook, Twitter or Google+ work on peer recommendations with a like on the page. This will be seen by other connections and will help grow one’s business and get discovered by more people with the approval seal.

Criticism - With search engine results, there are negative things that show up or otherwise nothing is displayed. Online reputation is crucial for business to survive if bad reviews, reports, or other damaging articles show up then it could affect business. The solution to this is that whenever one comes across criticism on social media, one ought to turn those comments into compliments by reverting to it as soon as possible. This is essential for the current and potential customer to know that one cares about everyone’s satisfaction with one’s business.

Having one’s way with the target audience - With Facebook advertising, Stumbleupon ads, Promoted Tweets and advertising on social media, one could put business content in front of social media audience. This in turn gets visitors on one’s website, Facebook page and as well as visibility for one’s business on social media platform.

Better management of reputation - One can optimize social media marketing with help of search engine results too with reputation management. If one is concerned about their online presence then social media is the way.  Social profiles that normally rank well for businesses include Facebook, Twitter, Google+, YouTube and LinkedIn. If the only online content created by one appears on the first page when someone searches for the brand name, then one is well on their way to creating a great first impression. This prevents negative results and creates stronger brand presence.

One has seen how social media marketing is better than search engine marketing. Now let’s see how search engine marketing can help social media marketing:

Optimization strategies - Utilization of keyword is essential for social media. Many people search for particular keywords on social media; one could use different tools to do this. This will help update one’s status updates and bio information for search in social media.

Improve one’s on-site presence - Social media profiles have customizable tools that are profile name, description, image which can be tweaked for better search optimization. This will help for better branding and keyword placement for digital marketing. 

Finally, to conclude search and social media have to be in juxtaposition as search is not getting replaced by social but is supplemented by it.  In contemporary times, it is essential to set up one’s social media presence so one needs to plan one’s strategies for effective business presence online for longer time. It does not matter whether the visitor to the site comes via social media presence or via site search results and then goes back to social media reviews but having a presence on search and social is unavoidable.

The Good, Bad and Ugly Side of Facebook Marketing

A lot of social media stalwarts have hinted at the fact that “Facebook ads” may be using bought likes whilst suggesting that it is a legitimate way to engage users. However, a lot of customers are disappointed because even though they get the ads, they don’t get the legitimate users that they are talking of. Instead, they get fake likes from fake profiles or from like farms owing to which the percentage of engagement goes down. This obviously doesn’t go very well with the business owners who sign for paid advertisement on Facebook. They want what they have rightfully been told is theirs.



What is rightfully theirs then? Facebook markets its ad campaign as a legitimate way of gaining real users that will actually like and interact on the page on a genuine note. Yet, if Facebook itself indulges in bought likes and like farms and fake profiles etc. then what is the whole point of it? One of the raging proofs of this fact is that Facebook didn’t delete a single fake profile that it discovered. Is there any reason for that now? Yes, there is no need to state the obvious. If common sense prevails, it is easy to understand. 

So, how then one should be using facebook in order to make it useful for business? Remember those days when facebook ads weren’t into play and it still worked wonderfully? Well, let’s take you back into time and explain some basics that will get you more fans and more engagement rather than just a handful of bought likes and no one to engage with. The whole point of facebook page is more business and bought likes will not get you more business. Here are ways through which you can get more business –

Make it Look Attractive
A properly filled page with all the details, a good profile picture and a good cover photo will take you places. Why not give it a try? Title your page well and fill all the details correctly. Enter the sub-category of your page properly. You should enter entertainment, business, building material, travel etc. depending upon what your page is. 

Updates
Update your page regularly. There is no need to create a page if you aren’t going to keep it active. Add interesting updates with beautiful pictures around it. If possible, make your updates open ended questions all the time and see what you get? For, open ended questions entice people to answer and answer, they do.

Seeding
This is the most important part of the job because this is where you actually reach out to the clients. On forums and other pages that are similar or related, add comments that are insightful and helpful and see where this takes you. You will soon find that you have high engagement and a great client list without actually having to put an ad.

At the end of it all, don’t forget to advertise and promote your business on your page itself. Upload new products, offer discounts and free goodies to get more customers.

Why Twitter is One Hell of a Search Engine


Twitter, like all other social media portals, is also a platform for promotion but there is more to it. It helps incredibly as a search tool. Surprised? Well, it is true! People usually use popular search engines such as Yahoo or Google to look for people, companies etc. However, have you tried twitter instead? In fact, you will find your SERP improving if your twitter content has been formatted correctly. You can use hash tags and get real time results on twitter. Also, it makes interaction fairly easy. For instance, if you are looking for some fashion companies or anything related to fashion. You need to put #fashion in the search box and you will get a plethora of results.  
 
As unexpected and as unreal it may sound, Twitter and the search engines have a secret eloped marriage. Hence, if the keywords used on the search engine are correctly used in Twitter content, your twitter handle will definitely show up on the search engine. As much as social media helps in targeting new customers, it also helps in retaining the old ones through new and innovative methods. Thus, a social media platform like twitter comes with an extra bonus of high SERP if it has been used correctly. This can set your traffic booming in absolutely no time! Also, this way twitter turns out to be more helpful in comparison to mainstream search engines such as Google or Bing.

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