The Good, Bad and Ugly Side of Facebook Marketing

A lot of social media stalwarts have hinted at the fact that “Facebook ads” may be using bought likes whilst suggesting that it is a legitimate way to engage users. However, a lot of customers are disappointed because even though they get the ads, they don’t get the legitimate users that they are talking of. Instead, they get fake likes from fake profiles or from like farms owing to which the percentage of engagement goes down. This obviously doesn’t go very well with the business owners who sign for paid advertisement on Facebook. They want what they have rightfully been told is theirs.

What is rightfully theirs then? Facebook markets its ad campaign as a legitimate way of gaining real users that will actually like and interact on the page on a genuine note. Yet, if Facebook itself indulges in bought likes and like farms and fake profiles etc. then what is the whole point of it? One of the raging proofs of this fact is that Facebook didn’t delete a single fake profile that it discovered. Is there any reason for that now? Yes, there is no need to state the obvious. If common sense prevails, it is easy to understand.

So, how then one should be using facebook in order to make it useful for business? Remember those days when facebook ads weren’t into play and it still worked wonderfully? Well, let’s take you back into time and explain some basics that will get you more fans and more engagement rather than just a handful of bought likes and no one to engage with. The whole point of facebook page is more business and bought likes will not get you more business. Here are ways through which you can get more business –

Make it Look Attractive

A properly filled page with all the details, a good profile picture and a good cover photo will take you places. Why not give it a try? Title your page well and fill all the details correctly. Enter the sub-category of your page properly. You should enter entertainment, business, building material, travel etc. depending upon what your page is.

Updates

Update your page regularly. There is no need to create a page if you aren’t going to keep it active. Add interesting updates with beautiful pictures around it. If possible, make your updates open ended questions all the time and see what you get? For, open ended questions entice people to answer and answer, they do.

Seeding

This is the most important part of the job because this is where you actually reach out to the clients. On forums and other pages that are similar or related, add comments that are insightful and helpful and see where this takes you. You will soon find that you have high engagement and a great client list without actually having to put an ad.

At the end of it all, don’t forget to advertise and promote your business on your page itself. Upload new products, offer discounts and free goodies to get more customers.