NARVI Digital Marketing Solutions

The launch of hummingbird is going to cause some significant changes in the search patterns. The search returns are definitely going to be more qualitative and there is going to be a huge shift in the SERP. One of the best things about it is that there is no longer a need for keyword data.  The local Search Engine Result Page will be much cleaner as compared to before. However, this could mean a change in the quality of results on a local level. None the less, there will no longer be websites that find their way to the top because of SEO but have nothing to do with the keywords. This also means that it will return strong ROIs based on the actions of the users. 

Also, the changes that are caused by hummingbird are more or less noticeable to the naked eye. One doesn’t need a magnifying glass for the same. However, a deeper analysis will definitely lead you to more insights. Hence, on conducting an in-depth analysis you will find that Google now returns results from online directories such as Trip Advisor, yelp.com, yellow pages etc. when the results are geographically modified. Owing to this, when the keywords aren’t specific to geographic locations, the results are absolutely different and at times unrelated. 

Also, penguin and panda were content friendly and brought forth pages that contained more content. The averse is the truth for hummingbird. So, it isn’t always that a website which contains a lot of content ends up on top of the page. Sometimes, it is even websites that have scarcely any content. This could be good news for some and bad news for others. Also, panda had entirely done away with local directories and only concentrated on singular results. However, with hummingbird, not only are local directories back into foray but Google also comes up with its own directory. Yes, Google will give you a directory like list of things, right on the top.

Thus, if one has a well optimised website according to local standards, they might very well find their way to the top. Yes, this is how its impact on SEO will be. That is, it will be partly easy, partly difficult for internet business to manage with the advent of SEO. Though, it is fairly easy to achieve a higher rank owing to SEO now than it was before, it is necessary to maintain quality and standards of business. Hence, there is no longer a need to be afraid of Google’s hummingbird update because it actually makes things easier for website owners. 

The way hummingbird works is by far the best of all of Google’s previous updates. It no longer concentrates on the individual keywords but on the query as a whole. Hence, achieving a higher rank can now be very easy, if you know your way around it. If you don’t, it is fairly easy, contact Narvi and we’ll help you achieve the same.

True, it is a tricky issue to invest in start ups. An investment is only made if the start up has potential to grow into a full-fledged business. Also, if the start ups are in dire need of money, they have to do a good job at convincing the investors. Here are a few reasons on why it’s a good idea to invest in start ups. 

Since, start ups are new, they obviously need a lot of support from investors. Start ups can very rarely succeed without the help of investors. Hence, if you own a start up, it is a good idea to start looking for investors well in time. 

If you are an investor, it is an equally good idea to invest in a consultancy, a digital marketing agency or an advertising agency. These businesses are heavily thriving these days and there is no dearth of start ups in these sectors. Quite a lot of companies deal with digital marketing and media related things. These companies are on the threshold of business and a little help from investors can give them a lot of push. It is a good idea to invest in such kind of companies. 

Digital marketing companies usually cater to internet branding activities such as SEO, SEM, SMO, SMM, content writing, video editing, and analytics and so on. Every other business wants these services for them. Thus, digital marketing firms have a whole lot of potential and they definitely will not subside. For, these companies are doing really well.

Companies that cater to media house look into YouTube ads, news paper ads, facebook ads, outdoor marketing and so on. This business has never lost the sunshine and hence, investing in these businesses will never mean a loss. 

Therefore, investors should consider spending on these start ups. 

Call us +91 900 407 5473 or write at sales@narvi.in for more details

It is common knowledge that a higher ranking website on the search engine will get the most number of hits. This is achieved through the right usage of keywords. There are 2 kinds of keywords viz branded keywords and traditional keywords. Balanced use of these 2 kinds of keywords can do wonders to your website.

The ROI on SEO is equal to the amount of effort one puts in. SEO is a smart way of beating the search engine crawler at its own game. However, one gets a maximum of 30% conversion rate when implementing SEO on a website. Also, it is interesting to note that SEO ought to be done differently for different search engines. For instance, Google’s crawler goes for the back links whilst Yahoo and Bing’s is more interested in the website’s content. 

Also, Google likes old websites better. Hence, even with SEO a website will take some time to get a higher rank on Google. All search engine algorithms work differently and a website has to adopt smartly to get on top of all the search engines. SEO is one of the best ways to market your website through natural and unpaid search results.

SEM (Search Engine Marketing) – Direct and paid marketing of the website on the search engine is known as SEM. A website will display in the advertisement section of the search engine when implementing SEM. However, the conversion rate of SEM is a humble 10%. 

SEO is very much a part of SEM. What’s the difference then? SEM is a larger blanket than SEO. SEM allows you to optimize links, increase keywords through bids, increase conversion rates via paid methods etc. against SEO. The major difference between SEM and SEO is that SEO lets you garner attention through natural means. On the other hand, SEM is a paid direct campaign.

For, a campaign will not succeed in its ventures until the website performs. This is where SEM comes in. One often sees ads along with search results on the search engine. These ads are an outcome of SEM done by numerous websites. These websites pay the search engine to display their ads with the relevant keywords. Thus, whenever relevant search terms are entered, these websites show up as ads.

SEM requires a certain level of smartness. One needs to keep a close eye on the competitors when using SEM to promote business. For, if the ad doesn’t receive any clicks, it will simply mean wastage of money. The best way out of this would be to keep a fine balance between SEM and SEO.

SMO – Social Media Optimization has nothing to do with search engines for a change. It involves social networking websites such as facebook, twitter, foursquare, Google plus, stumble upon, tumblr, pinterest, YouTube and many others. SMO is considered to be much more useful than SEO and SEM. For, it lets you reach out to your customers directly. However, SMO is not for all the industries.

For instance, a stock equity will never do well on social media. Social media is for vibrant industries such as fashion, ecommerce etc. When the visibility increases on social networking websites then SERP i.e. Search Engine Ranking Page automatically goes up. 

For, an increase in visibility on social networks automatically leads to more hits on the website link. In fact, even search engines give priority to websites that are viral on social networks. Hence, it makes sense to spend money on SMO to increase visibility and traffic on your website.

Also, if one is looking for your website then he or she is bound to find it if you have implemented SMO. Moreover, services found on social networks are more trusted than services found on search engines. Hence, social networks are a good place to market your business at. What’s more, it anyway adds to your organic search results! 

Even though, increasing your presence on social network will be helpful, implementing SEO, SEM and SMO altogether is the best strategy. This way you will not lose out to the competition and your money won’t be wasted. Plus, who doesn’t want maximum results!

The taglines should be different, powerful and compelling for the target audiences.  You can opt for  our digital marketing solutions at this crucial point. We would help you to plan the best strategy for the product and double your current sales. We provide services such as improvising or creating new TV ads. We would help you to create advertisements which you can use in multiple channels. These medium Include Youtube , Facebook , Twitter and other new portal sites. You can also post it in Dailymotion and Vimeo. We would also help in creating ads for road campaigns, email marketing etc. You can even use these for the getting maximum views i.e. use for the purpose of SEO, SEM and SMO.

Everybody tries to bring out an innovative impact on the fashion industry and market. They try all possible techniques for branding their product and increase brand awareness among their target audience.

Thus, digital marketing comes into picture. It helps in promotion of the product. Using the online mode for the promotion of your product was not exploited much in the beginning. People preferred to go in for the traditional medium for branding and promotion of the products.

Once they have hosted the website, the next step would be to host an event and do social media marketing for the product.  Inspite of undertaking all such initiatives, the outcome was really not upto the expectations and they did very little business with it.

The time has come to do market research and understand the market trends. This would give you a clear picture of the customers’ needs and tastes. This will help you to cope with the fashionable products that would cater to the requirements of your target audience.

Everyone in the fashion industry uses digital marketing for their respective products. The competition is also very tough. Now, it’s your decision to do something different that will help you to do successful business and stand out for your competitors to grab the attention of your prospective clients.

The solution is to come with the perfect blend of all the techniques of marketing together and get wide spread publicity. This will help you to get more customers and be successful.  Along with these, you must also provide best services in terms of accessibility even in the remote areas. You can give them opportunity to try, feeling and then purchasing your product especially in case of footwear and clothes. 

A perfect digital marketing strategy is the need of the hour.  They would provide you the perfect platform to launch your product and reach wider audience. They will suggest you innovative techniques and strategies to get customers.  You can even take the feedbacks and suggestions from the customers and improvise on the product or its design. You can also give customer feedbacks of on your site and use it for promotion.

So, are you looking for a good package that will solve all your problems and make an impact in the fashion industry using digital marketing? Then, here’s is a solution for your requirement.  We provide the best digital marketing services for any type of fashion products.
We use social networks, host websites and cater to all the requirements in the fashion industry. For example:  Take the case that you are clothes or jewelry designer and not able to do good business inspite of hosting website, testimonial and using other medium of advertisement.  Then, we are at your service; you can contact us for assistance.

We would help you to organize a fashion show, create a video from the show, and update the website as per the requirements and market trends. We also suggest you the best approach for the marketing, branding and advertisement for your product as per the latest trends. We also provide services such as updating the websites and undertake activities such as SEO, SEM, SMO services.

Our aim is not just to give promises for success. We are highly committed team who will make all our promises practically happen.  We strictly follow deadlines and ensure 100 % customer satisfaction. This will ensure your success in the fashion industry.